Ant's Music Tech Blog: 4 Week release strategy

Release date 21/06/19

Streaming goal - 100 streams across all platforms in the first week.

Pre release;

Have artist accounts, distribution & PRS set up.
Create facebook fanpage & start posting on it.
Find the story behind the music and tell it. (What inspired me to write it, where was I when I recorded it, was it in response to, was there any collaboration and what was the connection)
Have a new music bio and press release written and ready to send to Blogs, Playlist curators, press outlets, radio, music websites and other music media outlets.
Gather a list of contact emails to send the track & press release to.
Create drafts of announcements for your social media updates/Bios for the release.
Have promo material made for the run up to and after the release.
Set all my social media cover and display picture to pics of the artwork.
Find Spotify playlists that I this my song would suit and message the curator asking if they will feature my track.

The day of the release;

Set up a fanlink landing page so I can have one link for my track that will redirect fans to their preferred streaming method.
Update all social media informing people of the release. Using insights I will target specific times for each site to maximise engagement with my audience.

Days following (30/40 days);

Stagger posts reminding people the track is out for the next 30/40 days. I will do this because not all of my audience will listen to the track right away and this will encourage them to do so.
Post snippets of the track and of other music i'm working on social media so that people will want to check out the track I have out and be interested in future releases.
Use Instagram and Facebook ads to promote a captivating video paired with the track.
Message 5 people I already know each day asking them to listen to the track and give feedback.
Ask content creators & vloggers to feature my track in their videos. By letting them do this for free if they put my fanlink in description my music will be exposed to there audience.
Cultivate new & old fans and develop a personal connection with them to turn them into a corefan.
Find college/university radio stations and ask them to play the track.
Ask soundcloud pages to repost my track if I think it is similar to the tracks they have already posted. People are more likely to listen to something if they see it grouped with other music they already like.
I will ask people who I see engaging with the track to send videos of them vibing' to it. This will give me more content to share and also get potential fans to see people already like this track.

Ant's Music Tech Blog