Summery/Evaluation

When preparing for a release I learnt that time and organisation are everything. I thought one month was enough time to prepare for the release. looking back this wasn't long enough. Afew things I was unable to do or do well because of the time I set my self.

• Distribution - On my release day not all of the streaming services had my release available. Next time I release I will submit my track 1 month in ahead of the release day rather than 2 weeks.
• Promotion material - When my release day came I had planned to release a short video to help with engagement on Instagram and Facebook. The person who was making the video said it would be ready but was unable to get it done. I will request it one month in advanced. This way if there are any issues with completion I have time to prepare something else.
• Promotion - By the time I had all my promotional material ready I was one week out from the release. Next time I release I plan to have all promo material 1 month in advanced as to promote the single properly I believe you need this much time.
• Email Lists & Blogs/Playlists/Radio - I underestimated how hard it would be to find relevant blogs etc. to send my track to. This will now be a constant task for me even when i'm not releasing so that I always have new audiences to expose my music to.
• Post release strategy - After the track released I have found that promoting the track with out over doing it and seeming spammy hard. Finding ways to promote the music in a way that doesn't seem like promotion will boost engagement with my track. 

Although my time planning was problematic there were things that went well for this release. 

• Distribution - I feel like the distributor I used (CD Baby) was a good choice because they have a lot of integrated tools & recourses to help market your release and they distribute to over 150 streaming services.
• Promotional material - I think I did a good job making sure my promotional material was cohesive with the artwork and the vibe of my release. 
• Email Lists & Blogs/Playlists/Radio - I have started to develop a knowledge of how to speak to these people and where to look for them. This should allow me to get more exposure from them for future releases. 
• Pre-save - now that I have artist pages on streaming sites I can utilise the pre save function on my next release campaign. 

With the research and lessons I've learnt from this release I am confident that I will be able to run release campaigns for my own and other artists releases. I will work on my time management so that I can work on each part of the release efficiently and to a high standard. My track is nearly at its first week target and I will continue to push it to reach this.